York Minster – business plan development in the feasibility stage to develop a client brief and funding strategy.

In collaboration with Glevum Consulting and exhibition designers Event Communications, Team Members researched and developed a strategic business plan, carried out market research, and outlined an audience engagement strategy to support Chapter approval for a multi-million-pound new Library and Learning Centre, made possible through the conservation and redevelopment of the Old Palace in Dean’s Park.

A key outcome of this consultancy was through a robust process of research and benchmarking, whereby we equipped and enabled the Client to think differently about the potential impact of their project and how this could make better use of their assets and deliver more strongly against their organisational strategy.

The process revealed the sector trends, wider strategic context and best practice that inspired a different approach to the brief that increased the potential for securing external funding, significantly increasing public access to heritage and culture, supporting organisational development and transformation, and providing the potential to generate increased revenue.